Coaching FAQs

“A coach does for the rest of your life what a personal trainer does for your health and fitness.”

What is coaching?

Most of us have seen the Facebook or Instagram calls to ‘live your best life!!”, but how do we do this? Deep down, we know we probably have the potential to level up and achieve more, but how do we unlock this, and what is holding us back?

I firmly believe that coaching is the solution.

First things first. Coaching is not about telling-people-what-to-do, nor about giving advice. It is supporting and guiding the coachee towards clarifying what they want, and allowing them to control how they achieve this.  To put it another you way – you already have the answers! The coach’s role is to direct you to them. 

Coaching helps you evaluate what you are doing right now, your values and intentions, and how these are establishing a blueprint for your goals and dreams. A skilled coach takes you through all of these leaving you with new paths, a full and clear knowledge of where the blocks are, and the tools to bypass these beyond what you previously thought was not possible.


What are the principles behind coaching?

These can best be summarised as follows:

      • People create their life experiences. A coach helps you create the experience you want.
      • You already have all the resources you need to get what you want, or the ability to create them. 
      • Intellectual understanding is not enough. Change means taking action.
      • There is no such thing as failure. Failure is just a short-term way of saying that you have not yet succeeded. If it occurs, we try a new way. 
      • The coaching relationship is based on trust and mutual respect.

How is coaching different to training or counselling or mentoring?

While there may be a small amount of crossover, in general we would distinguish as follows:

  • Training involves a transfer of knowledge. In a classroom situation, the trainer is the expert with the answers, and the pupils or trainees are there to take notes, learn, and copy.

In a coaching situation, the coach is never the expert. The coach asks questions but (usually) refrains from offering answers. To this end, both coach and coachee explore the present and examine different possibilities of what the future might look like.

  • Counselling is usually sought as a remedy to a client’s problems. The client often presents feeling emotional pain or discomfort due to a specific issue (perhaps a relationship breakdown, or a mental health challenge such as depression). A counsellor may work by examining the client’s past history with the goal of seeking to understand how this has affected the client’s life and led them to their present path.  A counsellor may also consult with a client’s GP and suggest medication or alternative therapies.  

In contrast, a coaching client is not necessarily someone who is unhappy.  Most coaching clients tend to be reasonably satisfied in their present, but seeking to achieve more or push new boundaries. 

  • A mentor is usually someone with a senior level background in the same business or industry as the coachee who offers guidance and the benefit of their experience to the person being mentored. While there may be an element of this in the coaching relationship, it is important that the coach allows the coachee to find their own answers rather than supplying them from experience as with mentoring.

Why should I come to you for coaching?

During my professional career I have developed and supported training, teaching, and mentoring programmes for both business and individuals. I have worked with a wide range of people including: senior level business managers, music and performance artists, people with challenges to communication, teenagers, and older people about to start retirement. I genuinely love working with people and helping them jump over barriers they had previously thought impossible, and reach new levels of confidence and self-belief. I have an ongoing interest in communication, the psychology of confidence, and NLP techniques, and I still enjoy utilising my HR background where appropriate.

Can I book a discovery call with you?

Of course! Please contact me for a ‘no obligations’, call. This will normally last about 30 minutes (so make sure you have enough time and are somewhere where you can speak freely!) During this call I will usually ask you a few questions about what you’d like to achieve and what your present situation is.  I encourage you to ask me anything you wish as this will help you get a sense of who I am, and that we can work together.

“Really, really helpful”

“Kind and friendly”

“Wow, you’re good!”

Client feedback from recent coaching sessions.


What happens during a coaching session with you?

A typical coaching session lasts about 45 minutes.  Sessions take place either at your place of work, or at my workspace in central York, or via Skype or Zoom if you prefer.  

Using the GROW model, I will guide you through the issues and challenges you would like to discuss or work on. While I will normally encourage you to step outside of your comfort zone, I will never push you to do anything with which you are clearly unhappy or not committed to.  I abide by the principles and Code of Ethics of the International Coaching Federation

I like our sessions to be as interactive as possible, and I encourage you to keep asking questions, give and receive feedback about what you have been doing, and how are you feeling. Sometimes you may prefer to just speak freely with what is on your mind, and on other occasions you may prefer targeted and directed questions from me.

The object is always to have a session from which you get maximum value and support, and which allows you to work at your own pace. 

Often our goals will change as we work through your objectives. This is completely natural and is usually positive indicating a new awareness of different options. As this happens we can either pull back and retarget to keep on point (if this is what you would still like) or you may wish to change focus and navigate the new goal.  

While I usually refrain from offering advice during our sessions, I may, where appropriate, offer you appropriate useful NLP techniques which you can try in and outside of our sessions.  

I follow up all of our sessions with a full and detailed email recording what we have discussed and any action points for you to work on.

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